Dedicated to Hometown While Expanding to Rome
After a renovation that included gutting, remodeling and redecorating a 5,000-square-foot building, Dr. Daniel Turner and his wife, Rhiannon, have opened the newest location of DT Chiropractic in Rome. The practice now has three locations — Canton, Cartersville and Rome — and a fourth is planned for 2024.
The Rome office is situated near the soon-to-be-revamped river district, a prime spot from which to introduce DT Chiropractic’s unique business model to a new community.
“We continue to be a no-sales environment. We will never push treatment plans on our patients, and we do not sell products or push them on anyone,” Dr. Turner said. “We only treat you for the issues you come in for and do not push you to come back.”
That approach apparently resonates with the patients, who voted DT Chiropractic Best Chiropractor for the fourth consecutive year in the Readers’ Choice poll.
No Care Plans
Dr. Turner believes chiropractic care should be patient-focused, rather than centered on the bottom line. He avoids selling patients wellness packages (a bundle of several appointments paid for at one time) or costly, unnecessary products or treatments. The goal is to take things one day at a time, one visit at a time, treating the cause of symptoms to achieve the quickest, most natural recovery possible.
“There is no way to know how anyone will respond to treatment,” Dr. Turner said. “It may take only one treatment before they feel better. We do not believe in selling someone a treatment plan of 20 to 30-plus visits. We don’t want our patients to come to us because they have to. We want them to come to us because they want to.
“I believe that if I take great care of my patients, helping them to feel their best, they will continue to come back to us for the right reasons. And that way of practicing has served us well and helped us to grow in a way we are proud of.”
In addition to traditional chiropractic services, DT Chiropractic specializes in injuries resulting from auto and slip-and-fall accidents.
“We have established many solid relationships and work closely with top-notch personal-injury attorneys across metro Atlanta,” Dr. Turner said. “We also have an extensive referral network of medical providers. With car accident cases, we can usually treat people and handle their case with no out-of-pocket costs. Our goal is to get our patients back to the same quality of life they had prior to the accident.”
Dr. Turner didn’t follow the traditional path to becoming a chiropractor. In fact, the California native’s career plan was to become an orthopedic surgeon, following in his father’s footsteps. His undergraduate degree is in neurobiology from the University of California, Irvine.
“I grew up disliking chiropractors and thought the profession was a sham,” he said.
That changed after Dr. Turner was injured when he was a professional MMA fighter. The care he received from a chiropractor changed his views. The chiropractor took his time with Dr. Turner and helped improve his injuries instead of merely prescribing pain medicine.
After that experience, Dr. Turner enrolled in chiropractic school at Southern California University of Health Sciences. He started his first practice in 2009, and he has worked with the Los Angeles Angels of Anaheim, the Los Angeles Kings and many gold medal Olympic athletes.
Investing in Community
Dr. Turner supports many local charities and sports teams. At Cherokee High School, he is the team chiropractor and president of the booster club for Warrior baseball, and he is a football sponsor. All Cherokee County employees are offered a special $30 rate at Dr. Turner’s clinic.
The Turners also support The Miracle League of Cherokee County and co-sponsor Downtown Canton First Friday events. This month, they are sponsoring the Think Pink Cherokee Breast Cancer Awareness Walk, in its second year in Canton. The city’s downtown development manager, Velinda Hardy, is a breast cancer survivor and started this event last year.
When Dr. Turner moved to Canton in 2013, he bought the 16-year-old chiropractic practice of retired Dr. Scott Starrett. Since then, the number of patients has doubled year after year, a blessing that Dr. Turner attributes to his patients referring family and friends for care.
“I take pride in living in Canton. I have never felt connected to a city the way that I do here” he said. “I want to be the go-to chiropractor for Canton, Cartersville and Rome, and earn that title year after year. I want you to be a patient for life.”
Meet the DT Chiropractic Team
Dr. Turner splits his time between the Canton, Cartersville and Rome offices; the staff of each office is bilingual.
Dr. Chris Davis
Dr. Carlos Ramos
Lofton Wheeles, front office manager and personal injury specialist
Dr. Ryan Petrini
Dr. Michael Rivera
Dr. Ixchell Roman Perez
Samantha Monie and Isabela Miguel, front office managers
Dr. Paul Garrison
Evalisa Meza – front office manager
Rhiannon Turner, director of client services for personal injury and director of marketing Heather McGill, case manager and billing Megan Auffenberg, marketing